Siobhan Smith
Siobhan is a CIM-qualified marketer who finished her marketing apprenticeship with a distinction and has spent over three years in Norwich agencies building search-led content that generates leads. She handles the SEO content and social media across Watts and its window and solar brands, and writes the blogs on the site. Her focus is explaining things in plain English rather than industry jargon. If you're still weighing up whether Watts is right for you, that's who she's writing for.
10 articles
Window and Door Leads: What Installers Should Expect From a Good One
Doors Are Not Small Windows Ask most installers about window and door leads, and they will talk about windows. Doors get treated as an add-on, somethi…
Double Glazing Advertising: What Works and What Wastes Money
What Double Glazing Advertising Is Really Buying You Advertising buys attention. Someone sees your van, your leaflet, your Google ad or your Facebook…
Double Glazing Marketing: How Installers Fill the Diary
Ask most window company owners what keeps them up at night, and it is rarely the fitting team. It is the gap on Thursday afternoon, the surveyor who c…
How to Get Solar Leads in the UK: An Honest Guide to Solar Lead Generation
Most UK solar installers do not have a demand problem. Homeowners fitted more solar in 2025 than in any year on record; energy prices are still the to…
B2B Appointment Setting: Why Booked Qualified Appointments Beat Buying Leads
There is a familiar week in the installation trade. You buy a batch of leads on Monday, your sales team spends four days driving around the county, an…
Our Office Glow Up: A Timeline
Where It All Started Last year, we moved out of our rented office and into a building of our own. It wasn’t glamorous. We were working in a building s…
Is a Lead Generation Marketing Funnel Worth the Investment?
If you run a trade or home improvement business, you’ve almost certainly been told you need a proper lead generation marketing funnel. Build the funne…
How To Improve Lead Quality: Why Buying More Leads Isn’t The Answer
A lead is simply a person who has shown some interest in your product or service, whether that’s a homeowner filling in a form or someone clicking an…
Leads Not Converting? Why Enquiries Go Cold Before You Speak To Them
You’ve paid for the leads. Your team has followed up. And still, half the phone numbers on your list either ring out, go to voicemail, or connect to s…
How To Generate Leads In Sales Without Wasting Your Team’s Day On Dead Calls
Every installation business knows the feeling. A batch of leads lands in the inbox, the team drops what they’re doing, and the next few hours disappea…