Double Glazing Lead Generation

Fill up your diary with high quality exclusive double glazing appointments

  • No contract
  • Pay as you go
  • 20,000+ reviews
Total Double Glazing Leads Booked
95K
Qualified appointments delivered
Revenue Generated
£600M
In total pipeline value
Who We Are

Who are Watts Marketing and why should you use their Double Glazing leads?

Join us today and experience the benefits of our high-quality lead generation process!

Established Expertise

We've supplied the window and door trade since 2015, with 95,000+ double glazing appointments booked and £600M of partner revenue behind them. You aren't paying for us to learn the trade on your diary. We already know what a sellable glazing appointment looks like in a given postcode, what your rep is likely to walk into when they get there, and how fast a campaign has to be rebuilt when a region goes quiet.

Expertly Created Campaigns

Our campaigns are written by people who have carried a bag and run an appointment board, and it shows in the detail. The advertising is pitched at a homeowner living with misted units and a door that no longer shuts, and the agents' script covers what your rep has to establish anyway. Demand comes from our own advertising, from search and from inbound enquiries, never from a purchased list.

No Cold Calling

We do not cold call. Every homeowner on your booking sheet came looking: draughty frames, a failed unit, a job they've put off for two winters and have finally decided to price. Your rep walks into a problem the household already wants solved, so the first ten minutes go on the windows.

Quality Assurance

Volume is only worth buying if the appointments stand up, so we screen every booking before it reaches you: ownership and tenure, credit, a property type that can actually be worked on, a six-month timeframe and every decision maker present. Our UK call centre is monitored live and our QA team goes back through the booked calls afterwards. If a booking falls short of that standard, you can send it back for credit.

Why Watts Marketing are better than generic lead generation providers

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We have a symbiotic relationship with our clients, and when they succeed, so do we. We recognise that more sales equals more leads.

We have a team of Directors with over 120 years of combined sales and marketing experience in the industry. We know how to get you a quality double glazing lead.

Our double glazing leads are the best in the industry because they’re built to convert and, after working with us once, you’ll see why sales leads from other lead generation agencies don’t compare.

Our process

How do we ensure your appointments are prepped for you?

Every lead is validated and matched, then booked, compliance-checked and delivered to you, all at the same time.

New lead acquired
Captured across Facebook, Google, organic and referrals, native to the UK's leading consumer brands.
Validated, qualified & matched
We qualify every enquiry, then match the customer to you as the best fit for their needs and area.
Booked into your diary
A qualified appointment, placed straight into your diary within four days.
Compliance-checked
At the same time as booking, AI systems and a human team validate the call for the best chance of a sale.
Delivered to your CRM
Pushed into your CRM in real time, ready for your team to action.
Returned & replaced
Anything that doesn't go ahead is returned and replaced with a fresh lead.
Our guarantee

What’s guaranteed with our Double Glazing Appointments?

Every appointment is held to a strict standard before it reaches your diary, so your team only ever speaks to genuine, qualified prospects who fit your business.

  • Customer's details are correct, e.g. Name, Email, Address, Telephone Number(s).
  • Customer is a homeowner.
  • Customer has no Bad Credit, CCJ's, IVA's or Debt Management.
  • All homeowners and decision makers will be present at the appointment.
  • Customer is genuinely interested in replacing or upgrading their windows and/or doors.
  • Property is a house or bungalow, not a flat, maisonette or rented property.
  • Customer is looking to proceed within the next 6 months.
  • Customer is available for a home appointment with your sales team.
  • Property is owner-occupied and not currently on the market.
  • Property is not listed or in a conservation area where installation may be restricted.
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Qualified Leads

Windows move quickly: a homeowner who enquires on Tuesday can be collecting prices by the weekend, so we qualify fast and we get it right first time.

Before a booking goes into your diary, our agents have confirmed the homeowner owns the property, that it's a house or a bungalow rather than a flat, a rental or a home already under offer, that they want the windows or doors replaced rather than priced out of curiosity, that the work is meant to happen inside six months, and that everyone whose signature is needed will be there.

The attendance check is the one that earns its keep. If half the decision makers are out, your rep spends the visit arranging a second appointment that usually never happens. Our agents confirm attendance on the qualifying call and our QA team listens back to the recording to check they did.

Illustration of double glazing appointments screened for tenure, timeframe and decision makers
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Exclusive Leads

Homeowners buying windows have been trained to get three prices, and every installer in the county knows it, so we sell appointments in a way that keeps your rep out of that queue.

A double glazing appointment booked through us goes to one company and is never sold again, not that week and not the month after. We create the enquiry through our own consumer advertising and qualify it in our own UK call centre, so that household is ours from the first click to the booking that lands in your diary.

Your rep gets the household to themselves. They can price the job on its merits instead of guessing what the last two companies through the door put on the table.

Illustration of a double glazing lead sold to one installer and never resold
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Optimised Leads

We tune double glazing campaigns on what your sales manager sees on a Monday: how many appointments were sat, how many held to the day, and what the average order came in at. Enquiry count on its own does not tell us any of that.

Those numbers come back from partners and feed straight into the front end, so they decide which channels stay live, which postcodes we push harder and what our agents probe on the phone. If a campaign is producing cheap enquiries and empty driveways, we rebuild it.

What you get is a diary you can staff against: appointments spread across the week instead of stacking into Saturday, aimed at households that have accepted they're replacing their windows, and arriving steadily enough to plan a rota around.

Illustration of a double glazing diary tuned on sat appointments and order value
Compliance

Built inside regulated consumer brands.

Not in isolation. Operational reality.

The Reality

We answer to the end consumer

We don’t just generate leads; we own the brand. Every process, from acquisition to handover, is shaped by real regulatory scrutiny.

Most lead generators never face the end consumer. Watts Marketing does. That means our systems are exposed to Trustpilot transparency and real customer feedback at national scale.

Integration

Frictionless Installer Integration

Watts Marketing works inside the same compliance environments accredited window and door installers work to, including the FENSA and CERTASS frameworks.

Our leads integrate cleanly into your pipelines, ensuring:

  • Reduced friction in the sales process
  • Reduced fallout rates
  • Reduced downstream compliance risk

Standards informing our design

Data & Marketing Association

Ethical, compliant marketing standards

TrustMark

Government-endorsed consumer protection

Which? Trusted Trader

Independently assessed consumer trust

Trustpilot

Rated Excellent by the homeowners we speak to

FCA Regulated

Finance pathways & consumer duty

FENSA

Building-regulation compliant installations

CERTASS

Certified window & door installation

Glass & Glazing Federation

Industry standards for glazing

DGCOS

Independent consumer ombudsman protection

Before you ask

Double Glazing leads, straight answers

What Double Glazing partners ask before they move supplier, answered plainly.

2,000+ booked weeklyNever resoldLive in 3 days

Your pipeline, packed in 3 days.

Exclusive, fully-qualified appointments, booked, never resold and dropped straight into your diary.

414,000+
Appointments booked
£1.3B+
Partner revenue generated
  • Free setup
  • No contract
  • Cancel anytime
Rated Excellent on Trustpilot from 20,000+ reviews. Delivering since 2015.