Heat Pump Lead Generation
Fill up your diary with high quality exclusive air source heat pump appointments
- No contract
- Pay as you go
- 20,000+ reviews
Who are Watts Marketing and why should you use their Heat Pump leads?
Join us today and experience the benefits of our high-quality lead generation process!
Established Expertise
Renewables has been central to Watts Marketing since 2015, and heat pumps sit naturally alongside that work. A new partner plugs into an operation already running at scale: we create the demand ourselves, our own UK call centre qualifies every appointment, and we have been in the sector long enough to know what a heating installer wants to see before committing a surveyor to a postcode.
Expertly Created Campaigns
Our heat pump campaigns are put together by people who have managed installation sales themselves, so the agents' script covers what your surveyor would otherwise be establishing on the doorstep. Interest comes from paid digital, inbound enquiries and search: homeowners who are reading up on air source heat pumps and want someone to fit one. We generate all of it ourselves, so every name on your booking sheet came through a campaign we paid for.
No Cold Calling
We do not cold call. The homeowner contacts us first, by filling something in or asking us to call them back about a heat pump, and our agents ring to qualify what the household has already asked for. Your surveyor meets people who have already started working out whether to replace their heating.
Quality Assurance
A heat pump is a considered purchase, so we qualify hard before anything reaches your diary. Our agents confirm ownership and credit, check the suitability of the property for an external unit, and make sure every decision maker will be in the room. Booked calls go back to QA for review every week, and a booking that falls outside what we sold you can be returned for credit.
How do we ensure your appointments are prepped for you?
Every lead is validated and matched, then booked, compliance-checked and delivered to you, all at the same time.
What’s guaranteed with our Heat Pump Appointments?
Every appointment is held to a strict standard before it reaches your diary, so your team only ever speaks to genuine, qualified prospects who fit your business.
- Customer's details are correct, e.g. Name, Email, Address, Telephone Number(s).
- Customer is a homeowner.
- Customer has no Bad Credit, CCJ's, IVA's or Debt Management.
- All homeowners and decision makers will be present at the appointment.
- Property is a house or bungalow with external space for an air source heat pump unit.
- Customer has confirmed the heating system they run today and the fuel it burns, e.g. gas, oil, LPG or electric.
- Customer has given their EPC rating and current insulation standard, e.g. loft and cavity wall.
- Customer understands that any grant funding is subject to eligibility checks and a survey of the property.
- Customer is genuinely interested in replacing their heating system rather than collecting comparison quotes.
- Property is not listed or in a conservation area where an external unit may be restricted.
Qualified Leads
Before a heat pump appointment reaches your diary, our agents establish what the property is heated with today and what fuel it burns: gas, oil, LPG or electric. They also take the EPC rating and the insulation already in place, loft and cavity wall, then confirm there is external space where an air source unit can sit.
Grants are dealt with on the same call. Homeowners often read a headline figure and assume the money is already theirs, so our agents explain that any grant funding depends on eligibility checks and a survey of the property. By the time your surveyor arrives, the homeowner knows how the funding actually works.
The rest is the standard screen: ownership, credit, and every decision maker present at the appointment. We also filter out listed buildings and homes in conservation areas where an external unit would be restricted. Heat pump leads that fail any of it never get booked.
Exclusive Leads
An air source heat pump appointment booked through us is issued once, to you. We create the enquiry, our own agents qualify it, and it leaves the building a single time. No copy sits in a rival's CRM and no second firm is quoting the same house in the same week.
That counts for a lot in renewables. A heat pump sale takes a long conversation about the house, the running costs and the disruption involved, and it gets harder every time the homeowner hears a different version of it from somebody else. Your surveyor is talking to a household that has spoken to you and nobody else.
Optimised Leads
Cost per enquiry is the wrong measure for a heat pump campaign, so we read other things: which properties survey cleanly, which homeowners go on to sign, and where a conversation tends to stall. What we learn feeds straight back into the targeting and into the questions our agents ask.
You get a diary that matches the work you can actually take on: the right property type, an installation that holds up at survey, and a homeowner who already has a rough idea of what an ASHP does before anyone knocks.
For your team that means fewer wasted miles, a better show rate at the door, and enough forward visibility to plan your fitting teams around.
Built inside regulated consumer brands.
Not in isolation. Operational reality.
Every enquiry starts with us
We don’t just generate leads; we own the brand. Every process, from acquisition to handover, is shaped by real regulatory scrutiny.
Most lead generators never face the end consumer. Watts Marketing does. That means our systems are exposed to Trustpilot transparency and real customer feedback at national scale.
Frictionless Installer Integration
Our own UK call centre handles every heat pump enquiry before it reaches your diary. Our agents work to scripts that the QA team monitors live and reviews from the recordings afterwards. The data-protection and consumer-duty standards we are assessed against sit at company level and apply to every campaign we run. Your installation accreditations stay with you.
Our leads integrate cleanly into your pipelines, ensuring:
- Reduced friction in the sales process
- Reduced fallout rates
- Reduced downstream compliance risk
Standards informing our design
Ethical, compliant marketing standards
Government-endorsed consumer protection
Independently assessed consumer trust
Rated Excellent by the homeowners we speak to
Finance pathways & consumer duty
Heat Pump leads, straight answers
What Heat Pump partners ask before they move supplier, answered plainly.
Your pipeline, packed in 3 days.
Exclusive, fully-qualified appointments, booked, never resold and dropped straight into your diary.
- Free setup
- No contract
- Cancel anytime