The Watts Blog
Lead generation for home improvement installers — how appointments get booked, qualified and kept compliant, from the people who do it every day.
Latest articles
Double Glazing Marketing: How Installers Fill the Diary
Ask most window company owners what keeps them up at night, and it is rarely the fitting team. It is the gap on Thursday afternoon, the surveyor who c…
How to Get Solar Leads in the UK: An Honest Guide to Solar Lead Generation
Most UK solar installers do not have a demand problem. Homeowners fitted more solar in 2025 than in any year on record; energy prices are still the to…
B2B Appointment Setting: Why Booked Qualified Appointments Beat Buying Leads
There is a familiar week in the installation trade. You buy a batch of leads on Monday, your sales team spends four days driving around the county, an…
Our Office Glow Up: A Timeline
Where It All Started Last year, we moved out of our rented office and into a building of our own. It wasn’t glamorous. We were working in a building s…
Is a Lead Generation Marketing Funnel Worth the Investment?
If you run a trade or home improvement business, you’ve almost certainly been told you need a proper lead generation marketing funnel. Build the funne…
How To Improve Lead Quality: Why Buying More Leads Isn’t The Answer
A lead is simply a person who has shown some interest in your product or service, whether that’s a homeowner filling in a form or someone clicking an…
Leads Not Converting? Why Enquiries Go Cold Before You Speak To Them
You’ve paid for the leads. Your team has followed up. And still, half the phone numbers on your list either ring out, go to voicemail, or connect to s…
How To Generate Leads In Sales Without Wasting Your Team’s Day On Dead Calls
Every installation business knows the feeling. A batch of leads lands in the inbox, the team drops what they’re doing, and the next few hours disappea…