The Watts Blog
Lead generation for home improvement installers — how appointments get booked, qualified and kept compliant, from the people who do it every day.
Latest articles
Our Office Glow Up: A Timeline
Where It All Started Last year, we moved out of our rented office and into a building of our own. It wasn’t glamorous. We were working in a building s…
Is a Lead Generation Marketing Funnel Worth the Investment?
If you run a trade or home improvement business, you’ve almost certainly been told you need a proper lead generation marketing funnel. Build the funne…
How To Improve Lead Quality: Why Buying More Leads Isn’t The Answer
A lead is simply a person who has shown some interest in your product or service, whether that’s a homeowner filling in a form or someone clicking an…
Leads Not Converting? Why Enquiries Go Cold Before You Speak To Them
You’ve paid for the leads. Your team has followed up. And still, half the phone numbers on your list either ring out, go to voicemail, or connect to s…
How To Generate Leads In Sales Without Wasting Your Team’s Day On Dead Calls
Every installation business knows the feeling. A batch of leads lands in the inbox, the team drops what they’re doing, and the next few hours disappea…