Heat Pump Lead Generation

Watts Marketing Ltd specialise in high quality Heat Pump Leads.

Checklist for a Heat Pump Lead

Customers details are correct, e.g. Name, Email, Address, Telephone Number(s).

Customer is a homeowner.

Customer has no Bad Credit, CCJ's, IVA's or Debt Management.

Customer earns a minimum of £10,000 annually.

Customer is below 75 years of age.

All adults in the property will be attending the appointment.

Customer spends at least £50pm if on Oil/LPG.

Customer spends at least £70pm if on Gas.

Property is not listed or in a conservation area.

Heat Pump Stats

8,500 +

Exclusive Leads Booked

£26,910,000 +

Revenue Generated For Our Partners

Qualified Leads


Our heat pump leads are set up to give you the best possible chance of a sale, throughout the customers journey our dedicated in house marketing agents are trained to gather information and filter out customers.

Exclusive Leads


We can guarantee exclusivity for each lead for all of our heat pump leads. We believe the customer should have confidence in your company and proposition.

Optimised Leads


Each lead is optimised not only for the best chance of a sale, but we also work with you to achieve a consistent proposition throughout the customers journey, ensuring customer satisfaction.

Watts Marketing is one of the largest suppliers of Heat Pump leads in the UK.

Our customers are typically interested in replacing outdated Oil, LPG, solid fuel or electric heating systems with a modern and far more efficient heating system.

The Heat Pump leads we supply are all warm enquiries (pardon the pun) and every application is then verified by our industry leading call centre who take the customer through the benefits of converting their heating system. We ensure that every customer has a full understanding of the system and any incentives that may be in place before passing you a booked appointment.

What makes a "Watts Marketing" lead?

The Heat Pump leads go through the same stringent qualification and compliance checks as all of our other campaigns, homeowners, Heating Spend, working or retired, no benefits, checked for CCJ’s and other debt related issues.

All of our campaigns are 100% exclusive meaning that we do not sell the leads we pass you to any other company and our compliance team vet over 35% of the leads generated each week to ensure that every lead is in line with your sales proposition.

As with all leads, we cannot guarantee a sale, however we fully understand that your ability to buy more leads relies on actually selling and installing the product.

Rest assured we know how to line a lead up to sit, sell and fit.